Located in Grass Valley, California, Briarpatch was interested in working with Replace for a full brand redesign (including store interior, signage, print materials, and advertising materials). At Replace, everyone pitches a design direction. The direction selected by the client determines the project lead. In this case, my direction was chosen and I became the project lead and main designer for the client. This role not only meant I was responsible for creating a robust brand guide that summarized my vision for the brand and direct brand applications, but that I traveled and conducted on-site meetings with the client and key stakeholders.
As brands evolve over time, so should their identities and their applications. Cicero Creative was an evolution from a previous business and had specific needs and goals. This project started from the ground up, with visual benchmarking, verbal and visual exploration, and moodboarding.
Through multiple phases the identity was chosen and applied to a complete stationary set (letterhead, business cards, contract layout, and invoice layout).
Karolinska Institutet + Mayo Clinic
The Mayo Clinic in the United States and the Karolinska Institutet in Sweden are two of the leading names in the global quest to transform healthcare.
My involvement with this project has been ongoing since 2014. I have been responsible for event photography, content editing, and all creative visuals and layout for these reports.
This work highlights the advances being made annually through grants earned by this partnership. This is a celebration of science and research and the impact it has made worldwide. Authentic photographs paired with testimonials and project summaries provide a view into this exciting and rapidly evolving field.
Corporations have a very specific and unique style of working.
During my nine-month design internship at 3M, I was able to experience and contribute to the wide range of ways that design impacts a corporation. Specifically, I worked directly with existing brand standards, at that time newly released in March 2015, to create a new worldwide system of brand collateral.
Corporations have the ability, and capacity, to do exciting and special events. 3M Design held an international multi-day conference at the Walker Art Center. I was worked within the constraints of a brand system to create a unique and precious packet of materials to be used by attendees throughout the duration of the conference, as well as after the conference concluded and they were back in the workplace.
These materials consisted of a printed brand guide containing text, photography, and diagrams, along with a 3M branded Molskine journal with additional information built into the cover of the journal.
Keeping young people interested and engaged in their faith is a growing challenge. This project addressed this concern by featuring a custom, unique, meaningful, and authentic expression for the High School Retreat at Autumn Ridge Church in Rochester, Minnesota.
The focus of the event weekend was to speak to the importance and value of finding a group of people with whom you identify and can be authentically you, while also building the courage to grow that tribe.
Logo design, shirt design, and event materials were created to keep the event brand consistent across all areas of the weekend.
KER Unit — Mayo Clinic
Knowledge and Evaluation Research (KER) Unit While working in the Mayo Clinic Knowledge and Evaluation Research (KER) Unit to improve healthcare delivery systems, I focused on tools to improve physician-patient interactions.
Design work included rebranding the KER Unit and creating a visual guidance system for identity implementation, as well as updating design work for publication and visual media including posters, fliers, and digital presentations.