Case Study
Swoon Lash + Beauty Lounge is not what you’d expect. Owner Kayla has created a truly unique, authentic, and cathartic experience for her clients.
Design Services
Logo Design | Print Marketing | Web Design
The Client
Kayla created Swoon a few years ago, had been using the initial branding created at launch. She was in the process of remodeling a space for a second location and reached out to CMND to collaborate on a brand refresh to ensure a cohesive brand experience for clients.
The Brand Story
Our collaboration began by identifying the core values and underlying meaning of the brand. Once we knew our why we could begin to successfully tell our story and bring the brand to life for those we wanted to reach.
The Brand Visuals
With brand messaging under our belt, we moved to the inspirational moodboard phase of the project. During this time we collected anything that felt relevant, meaningful, or generally excited us. All of these elements were then boiled down into the brand elements - logo, tagline, and supporting brand marks.
The Brand Action Plan
We took our messaging and our brand assets and created a custom and meaningful experience for our clients. This manifested itself in the interior design for the new location, Kind Cards that encourage clients to incorporate acts of kindness into their day, and an overall welcoming, accepting, and inspiring experience from web to in-person services, and beyond.
“Starting my new business was scary, and I faced so many unknowns when it came to branding and website design. I had no idea where I wanted to start. But after she sat down and heard my story and saw my vision, I could tell she was passionate about my idea and creating the brand to fit just that. She went above and beyond for me and helped every step of the way. Her work was thoughtful, unique, and customized perfectly to Swoon. I couldn’t recommend her enough!”
— Kayla Fjelsted | Owner, Swoon Lash + Beauty Lounge