Case Study
Emerson Waldorf School began in rented church space with 21 kindergarteners and seven 2nd and 3rd grade students.
Design Services
Web Design
The Client
At the Emerson Waldorf School, the unique gifts and contributions of each child are honored through a developmentally appropriate curriculum that educates a student’s body, mind, and spirit. Children are guided to develop compassion and reverence for themselves and the world community.
The Brand Story
Our collaboration began by identifying the core values and underlying meaning of the brand, as well as the major challenges the school was facing in regards to its marketing and public-facing applications. Once we knew our why we could begin to successfully tell our story and bring the brand to life for those we wanted to reach.
The Brand Visuals
With brand messaging under our belt, we moved to the inspirational moodboard phase of the project. During this time we focused on color theory, font choices, and finding a minimal yet enticing way to communicate on their website.
The Brand Action Plan
Emerson Waldorf School was looking for an extensive update and overhaul to its existing website. This project included restructuring the back-end architecture of the site, overall theme and brand elements within each page and across the full site, reformatting and streamlining the overall user experience, and building resources for the client to successfully maintain on an ongoing basis.
