Case Study
BriarPatch Food Co-op is a local, community-owned business promoting a strong and sustainable community by supporting other local businesses.
Design Services
Logo Design | Print Marketing | Signage
The Client
Nevada County’s community owned Food Co-op. Supporting a resilient organic, sustainable, & local food system since 1976. Open 7am-10pm. All welcome!
The Brand Story
Our partnership began when we discovered BriarPatch - immediately we fell in love with the heart and mission behind the brand. We proposed a complete brand redesign to ensure they appear relevant, unique, and authentic in an ever-growing market.
The Brand Visuals
We were inspired by the landscape, colors, and feeling of the community that surrounded BriarPatch. All of these elements were then boiled down into the brand elements - logo, tagline, and supporting brand marks. We started by creating a hand-cut stamp for the logo that was then digitized in order to translate to web and digital media. This hand-done stamp reflected the authentic, approachable, and unique aspects of the brand. Beyond this, we needed to create a wide system of colors and icons that would be applicable to the wide range of available products.
The Brand Action Plan
We took the heart and passion of the BriarPatch brand and created a library of useful images, logo options, icons, and overall marketing direction to ensure the brand was clear, visible, and impactful. This manifested itself in the interior design for a store remodel, all marketing and outreach pieces, and the overall experiences of the Briarpatch community.
This project was created in collaboration with Design Replace.