Case Study
SALT is a full-service salon featuring a spa, a healing Himalayan SALT room and a café.
Design Services
Logo Design | Print & Digital Marketing | Signage
The Client
SALT is a haven for relaxation, rejuvenation, and inspiration. You can expect a customized experience where all of your salon and spa needs can be met in one place. We invite you to come, relax, and escape from the day-to-day.
The Brand Story
Our partnership was built upon a shared passion for creating a space focused on providing highest quality experience for every guest. It was our mission reflect this brand through a streamlined, seamless, and breathtaking customer experience.
The Brand Visuals
We were inspired by owner Kim’s vision of salt of the earth. She wanted to create a wholesome, authentic, and uninhibited atmosphere for her clients looking for a place to escape. We used organic elements such as hand-painted patterns and illustrations to visually reinforce the brand values.
The Brand Action Plan
The SALT clients value beauty, quality, and unique experiences. We took the brand visuals and applied them to all areas of marketing to create a seamless, authentic, and luxurious brand experience. With a library of custom graphics, photography, and products, SALT is equipped to tell their story in a way that keeps their clients wanting more.
This project was created in collaboration with Windmiller Design Group.