Case Study
Inclusive Networking is dedicated to helping people of all abilities to be gainfully employed and included in their communities.
Design Services
Logo Optimization | Print Marketing | Web Design
The Client
Nicole is passionate about helping people of all skills and abilities be gainfully employed. She connects employees and employers in the community through trainings, events, and job development. She reached out to CMND to help build out her brand website and optimize her overall brand experience.
The Brand Story
Our collaboration began by identifying the core values and underlying meaning of the brand. We were focused on optimizing an existing logo and web presence. Our main approach was to simplify, define, and enhance. We both loved the heart of the brand and found a way to incorporate that into a more successful experience.
Once we knew our why we could begin to successfully tell our story and bring the brand to life for those we wanted to reach.
The Brand Visuals
With brand messaging under our belt, we moved to the inspirational moodboard phase of the project. During this time we collected anything that felt relevant, meaningful, or generally excited us. All of these elements were then boiled down into the brand elements - logo, tagline, and supporting brand marks.
The Brand Action Plan
We took our messaging and our brand assets and created a custom and meaningful experience for our clients. This manifested itself in a fully redesigned brand complete with stationery, social media templates, marketing materials and flyers, and of course a new fully developed website. The new site allows clients, and prospective clients, to stay informed and register for new events and experiences.
