Case Study
Out On A Limb Dance Theater Company & School engages the creativity and talents of dancers who share a common belief that dance is meant to entertain and touch the lives of audiences and dancers alike.
Design Services
Brand Expansion | Web Design
The Client
Out on a Limb is looking for an extensive update and overhaul to their existing website. This project will include restructuring the back-end architecture, overall theme and brand elements within each page and across the full site, reformatting and streamlining the overall user experience, and building resources for the client to successfully maintain the website on an ongoing basis.
The Brand Story
Our collaboration began by identifying the core values and underlying meaning of the brand. We were focused on optimizing an existing brand by building out custom colors and patterns to visually tell the story of the company across their web presence.
Once we knew our why we could begin to successfully tell our story and bring the brand to life for those we wanted to reach.
The Brand Visuals
The Brand Action Plan
We took our messaging and our brand assets and created a custom and meaningful experience for our clients. This manifested itself in a fully redesigned brand complete with stationery, social media templates, marketing materials and flyers, and of course a new fully developed website. The new site allows clients, and prospective clients, to stay informed and register for new events and experiences.
“Christina at CMND Design is just fantastic! Our website really needed a makeover and CMND Design was recommended to us. We could not be happier with the results. Christina really takes the time to understand your company to best design your website. She is always there for us with anything we need. I highly recommend CMND Design.”
— Marcey Bolter Mastbaum, Out On A Limb Vice President